- Promoting religious and national values in the family.
- Raising the community awareness and spreading the culture of family and child rights, in particular.
- Exchanging experiences and forming partnerships with governmental and private institutions in the Kingdom that provide services to the family and childhood.
- Proposing, designing and conducting development programs to the family and child.
- Conducting scientific research and studies in the field of family and childhood care and support.
- Participating in events related to the family and childhood.
- Striving to create a safe environment for a healthy society.
- Forming a house of expertise that includes specialists and advocates in the field of family and childhood care.
- Creating a database that allow official bodies in the country to engage in family and childhood issues.